Sr. Marketing Associate

• Partner with sales, marketing, and other internal stakeholders to drive forward our brand and digital marketing programs to support growth objectives
• Plan, develop, and execute integrated organic, paid social, and email campaigns that drive engagement and generate leads
• Support content creation and work with internal subject matter experts to plan content calendar
• Leverage the marketing and sales tech stack (Salesforce, Pardot, Google Analytics, etc.) to track performance and optimize campaigns
• Maintain corporate website (WordPress), making updates as needed
• Liaise with marketing agencies and external vendors to facilitate the delivery and success of ongoing programs
• Manage inbound leads to generate meetings and pipeline for sales team
• Report on full-funnel performance and make recommendations for optimization
• Support marketing budget management and organization of invoices, contracts, and month-to-month tracking

Requirements

• 3+ years of B2B marketing experience, preferably in the healthcare space
• Bachelor's degree in Business, Marketing or related field
• Proficiency and experience in brand and digital marketing programs such as content and collateral creation (including Canva), email campaign creation and execution, and social media best practices
• Analytical mindset with the ability to translate data into actionable insights and support program decisions
• A flexible, hands-on approach with the ability to adapt in a fast-paced environment
• Excellent communication and collaboration skills
• Proficiency with Salesforce, Pardot or similar CRM and marketing automation system is required

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources