The Sr. Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive lead generation, nurture business relationships, and support revenue growth across B2B channels. This role focuses on demand generation, content marketing, digital campaigns, account-based marketing (ABM), and sales enablement. The ideal candidate has a strong understanding of the B2B buyer journey and is skilled in aligning marketing efforts with complex sales cycles and multi-stakeholder decision-making.

Key Responsibilities:

Strategy & Planning:

Develop and execute B2B marketing plans that support business development, account acquisition, and revenue goals.
Define campaign goals, KPIs, target personas, and content strategy tailored to B2B audiences.
Aligning with Sales, Product, and Customer Success teams to ensure messaging and outreach support pipeline health.
Oversee the Arch Amenities Group brand and drive its extension across the organization, ensuring consistency and alignment with company values and vision.

Demand Generation:

Lead the planning and execution of digital marketing campaigns (email, paid search, LinkedIn, webinars, etc.) to generate qualified leads.
Own the marketing funnel and continuously improve conversion rates through data-driven strategies.

Content Marketing:

Create or oversee the development of case studies, webinars, blog posts, solution sheets, and thought leadership for B2B buyers.
Ensuring content supports the full sales cycle and aligns with customer pain points and industry trends.
Collaborate with SMEs, product marketing, and content creators to deliver high-quality, relevant assets.

Account-Based Marketing (ABM):

Develop and manage ABM campaigns targeting high-value accounts or verticals.
Partner with sales teams on personalization, outreach strategies, and co-branded materials.

Digital & Event Marketing:

Manage B2B website content, landing pages, and SEO strategies focused on lead capture and education.
Plan and execute virtual and in-person events, trade shows, and industry conferences that support relationship building and thought leadership.

Sales Enablement & Creative Support

Develop and design pitch decks, proposals, and client-facing materials that align with brand standards and support Business Development.
Utilize tools like Canva and PowerPoint to create visually compelling, persuasive assets tailored to target audiences.

Analytics & Reporting:

Track and report on campaign performance, lead quality, and ROI; provide insights and optimization recommendations.
Use tools like HubSpot, Salesforce, NetSuite or similar CRM/automation systems to monitor and optimize funnel activity.

Qualifications:

Education & Experience:

Bachelor's degree in marketing, Business, Communications, or related field.
8+ years of B2B marketing experience, preferably in hospitality, wellness, real estate, or professional services industries.
Experience running integrated campaigns with measurable ROI in complex sales environments.

Skills & Competencies:

Strong capacity to operate autonomously and deliver strategic marketing direction that supports Business Development goals.
Deep understanding of the B2B buyer journey and long-lead sales cycles.
Proficient in marketing automation and CRM tools (e.g., HubSpot, Marketo, Pardot, Salesforce).
Strong communication, project management, and analytical skills.
The ability to translate technical or complex topics into compelling, value-driven content.
Experience with ABM platforms and tools a plus.

DISCLAIMER

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodation will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. Job descriptions typically change over time as requirements and employee skill levels change. Supervisors may revise and/or add duties to reflect these changes. The Employer retains the right to change or assign other duties to this position.

Arch Amenities Group, LLC is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Arch Amenities Group, LLC is also committed to working with and providing reasonable accommodation to individuals with disabilities. Please let your recruiter know if you need accommodation at any point during the interview process.

Arch Amenities Group
Wellness-driven. Hospitality-focused.

Arch Amenities Group is the leading provider of amenity management, consulting, and wellness services for commercial real estate, residential communities, and hospitality properties. Formed through the strategic acquisition of top hospitality and wellness-led providers, Arch brings together decades of experience and forward-thinking innovation to deliver unmatched lifestyle and hospitality experiences.

We partner with owners, operators, and developers to transform spas, fitness centers, meeting and event spaces, pools, clubs, and residential amenities into vibrant destinations that foster connection, wellness, and belonging. Our mission is to create spaces where people thrive.

With a North American footprint, a diverse client portfolio, and a highly trained service team, we help properties unlock the full potential of their amenity spaces by improving satisfaction, increasing retention, and driving ROI through thoughtful programming, operational excellence, and seamless service.

The Arch in our name reflects the connections we build between people and spaces, guests and experiences, and teams and technology. Everything we do is designed to create lasting value and measurable impact.

If you're looking to grow with an organization that leads in hospitality, wellness, and lifestyle services, Arch is a place to do what you love and build a career with purpose. Join the team shaping the future of the amenity experience.

Senior Marketing Manager - REMOTE

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