Digital Growth Marketing Manager

Key Responsibilities

• Drive demo request growth and increase conversion rates through ongoing testing and optimization of pages, forms, CTAs, layouts, and messaging.
• Build and manage a testing roadmap (A/B, multivariate, and landing-page experiments) leveraging HubSpot, WordPress, GA4, and other tools to improve forms, CTAs, layouts, and messaging.
• Increase organic visibility by collaborating with content on keyword strategy, on-page optimization, technical audits, and competitive insights.
• Monitor emerging AI-driven search experiences (e.g., Google SGE, ChatGPT Browse) and partner with content to strengthen Honorlock’s presence in AI-powered results.
• Provide regular performance reports that track website conversion rates, traffic, engagement, and pipeline influence, providing recommendations to marketing leadership.

• Own and optimize Google Ads, refining targeting and continuously testing copy, keywords, and landing pages to drive qualified demo requests and lower acquisition costs.
• Continually use data analysis and testing results to uncover optimization opportunities that lift paid engagement, lower acquisition costs, and increase demo conversions.
• Stay current on evolving promotional digital marketing capabilities and ad formats, testing new opportunities to expand reach, engagement, and ROI.
• Collaborate with the larger department to help design and execute integrated digital campaigns that generate both pipeline and brand awareness.

• Help manage and optimize nurture workflows and email programs to improve engagement, lead velocity, and conversion rates through data-driven testing and content sequencing.
• Develop and execute retargeting strategies across paid social, search, and display to re-engage high-intent visitors and guide them back into conversion flows.
• Monitor funnel performance and lead quality metrics, continually testing and refining tactics to meet MQL quantity and quality goals.

Required Skills & Qualifications

• 4+ years of experience in B2B digital growth marketing.
• Proven experience optimizing websites for conversion and revenue impact.
• Proven experience owning PPC (Google Ads Certification a strong plus) with a history of continual performance improvements.
• Expert-level understanding of marketing analytics, including GA4 (GA Certification a plus), GA, MAP analytics, and pipeline attribution measurements to optimize performance.
• Exceptional collaboration and communication skills. Able to work effectively with content, product marketing, creative, and operations stakeholders to move initiatives forward as a team.
• Driven and proactive, with a bias for action and the ability to move projects forward independently in a fast-paced, remote environment.
• Experience with Enterprise SaaS and/or Education Technology is a plus.

Why Join Honorlock? 

• Unlimited PTO
• Remote-first company
• Choice of company-issued laptop
• Healthcare benefits
• Company matched 401k