Associate Product Marketing Manager (US)

Responsibilities

• Go-to-Market: Execute the GTM plans for product launches and major feature rollouts across DFIN’s SaaS platforms.
• Messaging & Positioning: Develop compelling, differentiated messaging that aligns with DFIN’s brand and resonates with our target audiences.
• Content Development: Create content marketing materials such as case studies, videos, whitepapers, etc. to support brand and product awareness.
• Market & Competitive Intelligence: Analyze market trends, customer needs, and competitor offerings to inform product strategy and marketing tactics.
• Sales Enablement: Create and maintain sales sheets, pitch decks, training materials, and competitive battle cards to support global sales teams.
• Cross-Functional Collaboration: Work closely with product, marketing, and sales to align on campaign strategies and product narratives.
• Performance Measurement: Track and report on key product marketing KPIs, including campaign performance, sales enablement impact, and product adoption.

Requirements

• 3-5 years of product marketing experience, with at least 3 years in B2B.
• Exceptional communication and storytelling skills.
• Strong understanding of financial reporting, compliance, or capital markets is highly preferred.
• Familiarity with SEC reporting, ESG disclosures, or M&A transaction workflows.
• Proven success in launching and scaling enterprise SaaS products.
• Experience working with Canva or the Adobe Creative Suite is a plus.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Bachelor’s degree in Marketing, Business, or related field.